Serdika Center

Serdika Center is one of the largest shopping malls in Bulgaria, which opened in 2010. It houses more than 210 stores representing Bulgarian and international brands. In 2020 Serdika Center decided to renovate a large part of the common areas in the building to offer its visitors a more modern and memorable experience.

SGI along with our partners from Loopa Creatives created an artistic new look of the common areas of Serdica Center. The presented vision included a set of wall illustrations and seating furniture compositions situated around the mall. We used colourful wall graphics to characterize the premises and help facilitate the orientation of visitors to the site. The selected colours and compositions are in fresh pastel tones, which elevate and give character to the individual areas.

We aimed to create a consistent relationship between the graphic expression, the colour combinations and the individual levels and establish a homogeneous vision of the spaces.